---
title: Export Market Development Grant (EMDG) (Australia)
description: How does Austrade's Export Market Development Grant (EMDG) grant work, what's it worth and what are the key due dates?
---

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# Export Market Development Grant (EMDG) (Australia)

## How does Austrade's Export Market Development Grant (EMDG) grant work, what's it worth and what are the key due dates?

The EMDG process has changed from FY22 onwards. 

**You must pre-submit a plan to Austrade ahead of the upcoming FY** and have it approved by Austrade, otherwise you will not be able to make a claim.

*For FY24, as an example, you needed to have pre-submitted your plan in a short 6 week window back in April/May 2023.  If you have not done this, you cannot claim for FY24, and can only claim in subsequent years.*

More details in our [EMDG FY22, FY23 and beyond FAQ](https://support.standardledger.co/knowledge/how-does-the-new-emdg-process-work-from-fy22-and-what-has-changed?hsLang=en).

The Export Market Development Grant (EMDG) is managed by Austrade and is available to startups and growing businesses looking to expand overseas.

You can claim up to 50% of eligible export promotional expenses as long as you spend at least $15,000  .

It is run as a "spend and reimbursement" process, and you can claim up to "770,000 over 8 claims years" .

**What expenses can you claim?**  
It's a fine line but the primary purpose is for marketing, *not* sales and *not* seeking investment *nor* product development. The categories of expenses you can claim for include:

- Overseas Representatives (eg if you appoint a marketing rep overseas)
- Marketing consultants
- Overseas trips (this has traditionally been a key area claimed)
- Communications incl websites
- Free Samples
- Trade Shows
- Promotional literature
- Overseas buyers
- IP / Patents (great for IP heavy startups, like medtech's)

**How does it work?**  
First you have to spend the money, and then claim it back. The EMDG reimbursement is a strange kind of split-payment system with an initial amount paid and then subject to whether the program has enough overall budget left to pay a second top-up payment.

**You need to apply by 30 November for the prior financial year (against your pre-approved plan), or you have until 28 February if using an approved grant consultant.**

It's a heavily audited program; therefore you can expect to be audited for your first lodgement so you'll need detailed documentation.

Because of this we encourage startups to use an approved grant consultant such as [Avant Group](https://avantgroup.com.au/services/grants-funding/export-market-development-grant/)whom we know, recommend and work with for our clients.

**More information**

- [EMDG Grant information](http://www.austrade.gov.au/Export/Export-Grants/EMDG) \[Austrade website\]

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