How does the new EMDG process work for FY22, FY23 and beyond, and what has changed? (Australia)

In July 2021, Austrade launched a new EMDG program for the FY22 year onwards. While what you can claim for hasn’t changed you must now submit an upfront plan earlier in the year in order to subsequently lodge your claim against.

If you want to claim for FY23, you need to submit a plan to AusIndustry before 4pm AEST on 5 July 2022.  You can apply from 9am AEST on 31 May 2022.

For details on how EMDG works generally and what you can claim for, check out our EMDG article.

How will EMDG work from 1 July 2021?

From 1 July 2021 the EMDG program will become an upfront eligibility-based grants program, and the process for receiving a grant will be as follows: 

  1. A grant application needs to be submitted before you spend money on promotional activities. The application will include milestone payments that link to key expenditure activities you undertake. This needs to be submitted by 30 November 2021.
  2. Once all applications have been assessed, Austrade offers a grant agreement to each eligible applicant.
  3. Once you have your grant agreement you can commence spending. You then submit your expenditure in line with your milestones to receive a cash back as outlined in your grant agreement.

In your plan you will need to nominate whether you're applying under one of the following tiers:

EMDG tiers

Book a call with John, our R&D and Grants specialist if we help further.